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Welcome in..... SRGOC
22 years of Imparting Excellent
Technical Education
Welcome in..... SRGOC
22 years of Imparting Excellent
Technical Education



Qualification : Ph.D.

Title of the Ph.D. Thesis:Marketing Strategies & its effectiveness (A comparative study of Indian Electronics Entertainment Goods)

Details of Educational Qualification:

Course Specialization College Name/University Year of Passing
UGC NET * Management UGC 2012
Ph.D. Management Jiwaji University Gwalior 2006
M.B.A. Marketing Management Jiwaji University Gwalior 2001
B.Sc PCM Jiwaji University Gwalior 1998

My Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 Effect of Psychological Climate and Organizational Justice on Employee Engagement

Pacific Business Review International, May 2017, Vol 9 Issue 11.

2 Customer Perception on E-Banking Service

Pacific Business Review International, October 2015, Vol. 8, issue 4.

3 Customer Satisfaction towards Service Quality of Direct To Home (DTH) with special reference to Gwalior and Chambal Sambhag Redix International Journal of Research in Marketing, September 2012, vol. I issue ix
4 Managing E-waste: An Entrepreneurship Opportunities

Ethics of Technology and Entrepreneurship Management May 02-03, 2015.

5 A Study of Employee’s Expectations and Experiences at Workplace with respect to Management and Engineering Faculty Asian Journal of Research in Business Economics and Management, February 2012 volume ii issue ii
6 Retail Logistics: Changes and Challenges ELK Journal of Marketing and Retail Management, December 2010.
7 An Empirical study on Expectation of industry from academia www.indianmba.com, December 17, 2009, www.indianmba.com/faculty_ column/FC1099/fc1099.html.
8 Significance of Packaging: Good Packaging Good Sales Management Ideas, October 2009.
9 A Comparative Study of Tractors with special reference to Sonalika Tractor Journal of Marketing March 2008

1.      Managing E-waste: An Entrepreneurship Opportunities” Conference on “Ethics of Technology and Entrepreneurship Management”, MITS Gwalior on May 02-03, 2015.

2.       15 days “Faculty Development Program” attends from 6th Dec. 2014 to 19th Dec. 2014 organized by MITS, Gwalior.

3.      4 days Training Program attend on “Train the Trainer on Quality concept & Problem Solving Tools” organized by Quality Circle Forum of India (Gwalior Chapter) from 12th May 2014 to 15th May 2014.

4.      “Ethical Issues in Entrepreneurship: An Indian Perspective” National Conference on Ethics of Technology and Business in Entrepreneurship Management, MITS, Gwalior on March 23-25, 2013.

5.      Foreign Direct Investment in India : Issues, Challenges and Opportunities”, National Seminar, SCOPE College of Engineering, Bhopal,  01 December 2012.

6.       Growth of E-Income Tax Filing in India”, National Seminar on E-Governance in Economic Development: Challenges and Prospects, Maharaja Mansingh College, Gwalior, 26-27 October 2012.

7.      Education of Schedule Tribes in M.P.: An Unfinished Agenda” in National Seminar on Sustainable Economic Development of Tribes (With Special Reference to Madhya Pradesh & Chhattisgarh), Indira Gandhi National Tribal University, Amarkantak, 25-27 February 2012.

8.      “Emerging Trends in Indian Retail Market”, National Seminar on Retail Marketing Prospects and Challenges, Maharaja Mansingh College, Gwalior, 10-11 September 2011.

9.      Retail Logistics: Changes and Challenges”, National Seminar on Retail Transition in India: Prospects & Retrospect’s, Janardan Rai Nagar Rajasthan Vidyapeeth University, Udaipur, Jan. 29-30, 2010.

10.  Supply Chain Management : Significance of Transportation in Logistic Management”, National Conference on Impact of Global Financial crisis on Indian Economy & employment Opportunities, ITM Universe, Gwalior, 8-9 August, 2009.

·         Approved as Lecturer from CCS University, Merrut.

·         Approved under section 28/17 as Asst Professor from Jiwaji University, Gwalior.

·         Presently member of Board of studies of Management , Jiwaji University, Gwalior

·         Presently member of Exam Committee of Management of Jiwaji Unviersity, Gwalior

·         Presently member of Exam Committee of Management of Jiwaji Unviersity, Gwalior

·         Presently member of Ph.D. Committee of Management of Jiwaji Unviersity, Gwalior

·         Approved Ph.D. Guide in various university namely Bhagwant University, Monad University, RNB Golbal University etc.

  • Marketing Management
  • Managerial Economics
  • Strategic Management
  • Retailing
  • Total Quality Management
  • Sales & Distribution Mgmt
  • Principles & Practice of Mgmt